Monday, September 20, 2010

We'll Pursue this Story in Full -- Organics Being Sold Out

For the Full Stories, go to this url --

Whole Foods 'Organics' From China!

Whole Foods, which touts its support for locally grown food and organic agriculture, imports a great deal of its frozen food from China.


What Happens When Big Corporations Take Over Green Companies

It is a fairly familiar story in business. Someone has an idea, a passion. He or she builds a spectacular small business around that idea, builds a reputation for creating something really unique, and people love the business. Then, the owner sells the company to a large corporation.


Organic, Inc. - Natural Foods and How They Grew
By Samuel Fromartz

Fromartz, a business reporter who focused on startup companies in publications like Inc. and Fortune Small Business, writes in the introduction to "Organic, Inc.": "I was particularly interested in people who sought to manifest their values in their businesses. ... The intersection of idealism and business was not an easy place to stand, since one usually trumped the other." The following statistics -- "Sales of organic food had shot up about 20% per year since 1990, reaching $11 billion by 2003" -- indicate that the organics industry, which has its roots in utopian ideologies, is in for an interesting ride.

- San Francisco Chronicle

Who's Really Behind Organic Food Brands Like Amy's and Odwalla?

Over the past decade many small organic food brands have been snapped up by giant corporations. Clearly, this can be bad for standards and quality.


The battle for the soul of the organic movement

"It's now no different from conventional farming - producers are being squeezed, products are over-packaged, let alone the numbers of air miles that are used to fly organic goods around the world."


The Organic Myth

As food companies scramble to find enough organically grown ingredients, they are inevitably forsaking the pastoral ethos that has defined the organic lifestyle.


Mega-producers tip scales as organic goes mainstream

"I think organic is not quite what people think at this point," said Michael Pollan, a UC Berkeley journalism professor whose new book, The Omnivore's Dilemma; takes a hard - and ultimately critical - look at what he calls "industrial organic." From Green Giants in the San Francisco Chronicle

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